I have a strange cat who is very odd about her treats. We've tried many brands in different price points, but she is still picky. This Hartz salmon treats she really likes. When I pick up the bag, she runs to me. This is the only treat she will eat out of my hand, which is high praise since she will not eat anything else out of a person's hand. They are soft, they are sort of chewy like.These treats aren't very expensive and they're not the healthiest treat out there. If you're looking for organic, top of the line frou frou stuff, this is not for you. However, if you're a budget pet parent, this Hartz treats are an excellent choice. My picky cat says they are the best and won't eat any other types of treats. I've even been training her to do little tricks for her treats. At the good price these are available at, it's worth it to try to see if this is your cat's favorite new treat too.