I usually have to drink the strongest coffee that brands have to offer, but I have found that Folgers Colombian can compete with just about all of the dark coffees that I have tried. I think they could have packaged this as dark instead of medium-dark and gotten away with it because there is enough of a kick to satisfy me, which means that it has plenty of strength.
As far as flavor goes, I'd say most people will enjoy this Colombian blend because there is a nice mix of Earth and fruitiness in it to satisfy. I wouldn't say that it is in my top 5 favorite flavors, but I do enjoy it and can drink this coffee any time of day.
What I think others will enjoy about this coffee is that there is something in it for everyone. It's rare that a coffee can satisfy every type of coffee drinker, but this one definitely falls into that category. It's strong without being too strong, and it has a nice mix of flavors so anyone can have a cup every now and then.
This is one of only a few coffees that I always have in my house because it's the one that I use when I have guests over.