In my life, coffee is a necessity. I need it to get going in the mornings and often drink a cup in the afternoons as a pick me up. I have tried to save pennies by buying off brands, or store brands, and always come back to Folgers. It has a rich, robust coffee flavor that I can't seem to match when it comes to other brands. I never have a problem with the flavor being watery, and never have to tweak the amount of coffee I use to make it taste good. I do enjoy cream and sugar in my coffee, but the flavor is so rich with this brand that I find I do not have to use a lot of extra flavorings. I can also feel safe serving this to guests in my home as I know that I can always count on high quality flavor. Yes, it is safe to say that I am a coffee snob. I know what I like, and I like Folgers. Nothing else comes close. Even though it may cost more than other brands, for me true coffee flavor is worth it. Whether you enjoy a good cup of coffee in the morning while you leisurely read the newspaper, or take it to go on your drive in to work, Folgers is the brand for you.