Kraft makes a great marshmallow. They have several different flavors and I think it is genius to bring something new and different to an old treat.
I have always loved marshmallows but never used them for snacking until after I had gastric bypass surgery. I used to mainline chocolate—and I still love chocolate—but chocolate easily makes me sick if I eat too much. My tastes have changed, and while I still love chocolate, I've come to appreciate other sweets that are not quite as fattening or filling.
I love peppermint mocha coffee so my number one use for these marshmallows is in my coffee. I actually find them a little too sweet for snacking. There are other flavors that Kraft makes that I like better for just snacking. You may not think of marshmallows as good snacking food, but they are fat free. They are not sugar free so I wouldn't say it is a healthy snack, per se, but perhaps less harmful than other sweets. If you're going to eat something sweet anyway because you have to satisfy that sweet craving, I strongly recommend marshmallows.
As far as flavoring coffee and hot chocolate, the peppermint mallows are great. They really add something special to either drink.
The package comes with a recipe for chocolate peppermint popcorn. I don't know. I might try it but it doesn't sound very good to me, but if you like flavored coffee or hot chocolate, I highly recommend these marshmallows and other flavored marshmallows.