Anyone who knows how to make taco seasoning from scratch knows that a good cumin is needed or else you are going to end up with a pretty bad tasting seasoning. The thing about this McCormick cumin is that it actually tastes better than all of the other brands in the stores and it is a fraction of the price.
One of the best things about this cumin is that I don't have to use too much of it to get the flavor that I want in my taco seasoning. I do use it for other meals, but it is especially noticeable how good it is when I use it for tacos. I just take a pinch of it and mix it in with the rest of my seasonings to get a fantastic flavor every single time.
I have met a lot of people who just use any cumin that they can get because they figure that it is all the same. What I tell them is to compare the one they are using now to this brand and they will see how much of a difference it can make.
It's easy for me to give this cumin a five star rating because there really isn't anything that I would change about it.