Taste The Rainbow becomes Chew The Rainbow with this gum. The Starburst chewing line was a burst of genius from the makers of Juicy Fruit.
The Pros: Just like the standard JF gum, these are thin strips of gum, so they aren't strange, but familiar. The cherry flavored explodes in your mouth. It is literally like biting into a cherry Starburst and munching down. The first few times I had one of these gums, I nearly swallowed it.
The Cons: Like so many other sweet flavored gums, it loses its flavor pretty fast. Not as fast as the old Zebra Stripes gum, but within about 20 minutes, you're just chewing non flavored gum. That is always the biggest disappointment for me, when the flavors goes away.
This is a fun gum to have stashed in your bag for when you're hungry, but there's another 45 minutes until dinner. It's not a marathon gum like so many of the mint flavored gums out there are. I like this gum, I just wish the flavor lasted longer. It's always a sad moment when I realize that I'm just chewing on a bland flavored piece of gum.