Project 7 is a company that donates a large portion of their sales to different projects. The Birthday Cake gum donates money to anti-bullying programs. I think that's pretty cool, but to be honest, I grabbed the gum out of desperation because my kids were hungry and we still had a bit of a drive before we could have dinner.
My first impression of this gum was "Holy Batman, HOW MUCH SUGAR IS IN THIS THING?" Because it tastes like frosting. Like the frosting you find on store boughtt cupcakes. If you like that kind of frosting, you will like this gum because it's like mouthing frosting from one of your mouth to the other. It tastes just like it. I can't get over it. However, it does not have sugar in it. There are 4 - 5 different types of sugar substitutes in this gum, which quite frankly is amazing for something so small. These pieces of gum are smaller than gum tablets like Eclipse.
The downside to this gum is that the flavor does not last very long. I do find it annoying that the flavor is gone in just a few minutes of popping it into your mouth. I don't really like this flavor, but I'm more than willing to try other flavors.