If you're a fan of Cheez-its, there is a good chance that when you purchase a box and eat one that has been cooked for a little extra than the rest, it makes your mouth happy. Imagine a whole box of just that.
This is precisely what this variety of Cheez-its is like: each cracker is toasted for longer, so that you can get a cheesier flavor. It isn’t a scam either, each one is really extra toasty, some are almost burnt.
Of course, therein lies the problem. This will make you want to eat the box faster, since they taste so bold and salty, so prepare for this when you purchase them. There is no reason to refrain from trying these, especially if you love cheese crackers in general. It is my household's go-to snack, and I grab a box every time I can.