If this toothpaste is a food the best way to describe it is "bland". It is like a food that needs more seasoning. I like mild toothpaste but it is by far too mild for me. It does not have that kick in my mouth for me to feel fresh. It needs that component that many types of toothpaste have. It needs more intensity for it to give that extra feeling of cleanliness and the feeling of fresh breath every after wash.
My breath does smell clean and any trace of food smell is removed. In fairness to it, it does remove my normal early morning breath smell after I brush my teeth. However, it lacks of that flavours that makes it complete. In terms of whitening my teeth, it is also not true. I know my teeth are a bit stained since I drink a lot of tea and coffee but I don't expect any regular toothpaste to written them and this toothpaste is just the same.
Another thing that I don’t like about this toothpaste is it tends to accumulate in between the bristles of my toothbrush. When I am using this toothbrush, I need to clean my toothbrush more thoroughly than when I am using other brands.