I always reach for a Benadryl product when I am dealing with itching. Whether it's bug bites or an allergic reaction, benadryl has several products that take away the itch after contact, usually within minutes. I have used this itch cooling spray several times, most recently when i got hives all over my entire body after finding out I was allergic to a high efficiency laundry detergent. I slept in new washed sheets and woke up itching everywhere. The spray is easy to use and covers a wide area so that it can cover the entire itchy spot, rather than have to rub it in. The spray is much more convenient so that you don't have to get your hands dirty. It is easy portable, and comes with a cap so you don't accidentally spray it in your purse or bag. Helps to stop itch almost instantly, and dries without leaving any kind of sticky residue. Would recommend to my friends, great product, especially for those people with children or who are on the go!