I always buy Crest toothpaste, and recently I have run across the Cinnamon multi-benefit plus whitening toothpaste. I have to say, I really like this product. I am not a huge fan of mint, so to find a toothpaste in cinnamon was a huge plus. It is a bold and spicy clean that foams just like other Crest flavors. I brush my teeth twice a day with this product, and have not had any problems with cavities or sensitivity. I like this product because it does exactly what it states, it cleans and protects. My teeth are not yellowed, but I haven't noticed a whole lot of whitening benefits from this toothpaste. I didn't really expect to, and for the low price, I don't really hold it against the product for not giving me a brilliant, white smile. I will buy this product over and over again. I prefer it in the squeeze bottle, because of the smaller amount you can squeeze out at a time doesn't overload the toothbrush like some tubes do. I have not yet seen the cinnamon flavor at my supermarket in a squeeze tube though. It is easy to pack and travel, and doesn't make a mess with caps like the tubes. The bottle shuts with an attached cap and that's it!