I use this Palmolive dish washing soap when my hands get especially dry and I need a softer dish washing liquid that won't dry out my hands. This Palmolive dish washing soap with vitamin E in it really is a treat for hands while you are doing chores. No one likes doing the dishes, but being able to do the dishes while the dish washing soap is softening your skin instead of drying it actually isn't that bad. I think this formula of Palmolive is great. It is creamy, gentle, and feels good on hands, yet is still tough on grease and washes all the dishes til they are sparkling. I go through these bottles pretty quickly, but the cost isn't terrible and is pretty comparable to other brands that I buy. I usually try to save this for when my hands are dryer than normal, and it happens to be maybe once a month or every other month. I typically use too much soap, and the bottle kind of pours out a little quickly so you do have to be aware of that. I think that this is a great product. They need to make all cleaning products safer and nicer on skin.