I bought this toothpaste to start training my daughter to learn to spit her toothpaste out. She had on previously but always just swallowed it, I was hoping this one wouldn't taste so good so she would want to spit it out. But of course it being fruit flavored she likes it. It is a pretty good toothpaste though. It gets her teeth clean well and she doesn't gag or anything on it like she would if she was using regular toothpaste. (I have tried.) One thing I like also is that it is safe to swallow. You never want to give untrained kids adult toothpaste because it can make them sick. It is fluoride free which I know may be a big deal to some people but it is not a big deal to me. I was actually told to give them water with fluoride as babies and the toothpaste wasn't a big deal but it seems the majority of kids toothpastes are fluoride free (at least the place I bought this) but that is okay. It gets the job done and it is safe for my daughters to swallow until they learn how to properly brush on their own. I would recommend this to anyone who is starting their kids out with brushing.