I love this shampoo! I have been coloring my hair for years and the L’anza line of products keeps is looking great. I have gone from very blonde to red, and the color-care properties of L’anza hair care product keeps my hair looking silky and shiny. This shampoo very thick and creamy, and a little bit goes a long way. My 10 ounce bottle usually lasts for two months, and I tend to shampoo my hair every day. It is guaranteed to make hair color last longer and is a sulfate free formula, which is very gentle on hair. It removes impurities from the hair, and the flower shield complex contains natural anti-fade compounds to preserve hair color. With the cost of today’s salon hair coloring process it is very beneficial to shampoo with a product that helps to preserve my hair color. L’anza Color Care Shampoo also contains UVA, UVB, and UVC protection to help extend the life of my hair color. This shampoo produces a very thick, creamy lather with just a pea size amount of product. L’anza does not test on animals so I can feel good about the product I am buying. I would definitely recommend this product to anyone who wants to preserve the color of their hair.