This has been one of my favorite gels for quite some time now. I am always getting told off because I use 'cheap' products. But if it ain't broke, don't fix it, you know? I love this gel. One bottle actually lasts me quite some time and that's even with two people using it. I do not use it on a daily basis though either. You do not need to use a giant dollop of it to achieve a nice look with it, which is a major reason why I like it. It does not leave my hair white at all if I wear it for a long time or for any other reason. It works extremely well in conjunction with my hairspray and lasts in may hair an extremely long time. I'm talking around 10 hours as my days are really long. It smells really good but can be easily overcome by the smell of my hairspray which is not a big deal to me. The price is excellent and even if I did use it on a daily basis it could still be easily affordable. It is easy to find which is another reason why I like it. I hate having to hunt down a hair product.