I started using AIM as a young adult. I have tried several different kinds, and it always seemed to me that paste left a gritty film on my teeth. I used different pastes, including those that came in a bottle and those that were made for sensitive teeth and for killing bacteria. I found I could not tolerate the taste of some of the toothpastes that were supposed to be better cleaners of teeth with bacteria killing power. When I used toothpaste for sensitive teeth, it didn't change anything. I still had sensitive teeth. After trying several different toothpastes and gels, I started using AIM regularly. I like the taste and it makes my mouth feel fresh. It has a minty flavor but it is not overpowering.
As you can see from the photos, it is ADA (American Dental Association) approved for fighting and reducing cavities. AIM claims that it also helps strengthen tooth enamel. I think that might be going a bit far. I still get cavities; although, not as many because I brush my teeth a lot. And because I brush them a lot, I like AIM because it only costs me 88 cents. I've seen toothpaste that costs as much as five dollars. That just seems ridiculous to me. I've paid more for toothpastes to try and solve dry mouth and sensitive teeth, but ultimately, those products didn't work and tasted terrible. AIM tastes good and does the same job as those other more expensive brands.