I used to think that every clear tape was the same, but that pretty much all changed once I started using Scotch 3M tape regularly. What makes this tape the best, in my opinion, is that it is very light, yet it holds better than any other clear tape around. I use it at least a couple of times a week and it really hasn't let me down yet. I can't say that about too many other products.
I mostly use my Scotch Magic when I am shipping items that I sell online, but I have also used it for dozens of other things around the house. The great thing is that I no longer have to put a lot of tape on something to make sure that it holds. Now I just tape down what I need to tape down and can trust this tape to hold everything in place firmly.
Considering they sell this Scotch tape for such a low price, I can't see why anyone would buy anything else. This is an underrated type of product and Scotch Magic is the best of the bunch. I highly recommend this tape to anyone who doesn't already use it. It's just one of those items that will always been in my house.