My toddler is very into Spongebob and when I found this toothbrush I knew that I had to get it. I didn't really have any issues with her brushing her teeth but she would not do it on her own. I thought this might just give her the incentive to be a little bit more independent with the teeth brushing and want to learn on her own. It has worked too far. I will admit that I personally think that the powered part of the brush is a little to strong for someone her age but is perfectly fine for an older child. I do not think this toothbrush was targeted towards small toddlers anyway. But, nonetheless, it is still an excellent tool to show kids it's okay to do things on their own. I am glad that I bought this toothbrush. I do not remember the price but I am going to go ahead and say it is safe to say its around the $5 mark, maybe a little less. But of course, that is still much cheaper than an adult version of the same thing. The head has lasted pretty long but for a child I assume that is normal. I haven't been able to find the exact same replacement but I am trying to see if it matches that of a regular one. I recommend this toothbrush for any parent who is looking for something to give their kids the boost they need to get their kids brushing.