It is a one of a kind makeup applicator. Since the Beauty Bender was released other high end places have tried to duplicate it. It is shaped like a tear drop. The pointy end can be used to get those hard to reach areas like up under the eyes or around the nose. It can be used for foundation, concealer and blush. It can also be used for eye shadow in a pinch. You can use dry or dampen to apply makeup. It has a lot versatility
Some of the key features for me was the fact that it is latex free. I am allergic. It lasts a long time. It is washable and reusable. I have been using the same Beauty Blender for almost a year, and it still looks like it just came out of the package.
It is so easy to use. I was never good makeup, and I wore very little before Beauty Blender. I always found my face to look streaky. So I never bothered. Beauty Blender has changed that, now I look forward to putting makeup. And I enjoy buying makeup because now I feel it will not go to waste.