Sure, not many people think there is a huge difference when it comes to comparing cotton swabs. As a mom, however, it is important to me to make sure I have the best quality products on hand for my family. I do my best to save pennies here and there, but with some things I simply cannot compromise. Cotton swabs ends up being one of those products. I tried off-brands and store brands and they simply did not hold up as well as the tried and true Q-tips brand. I also found that Q-tips cotton swabs do have more cotton at the tip than other brands, which makes them more comfortable especially when cleaning ears. These swabs can be used for many other applications other than ear cleaning, however. I use them to clean scrapes and cuts or to apply antibiotic ointment. They are handy when it comes to removing nail polish, offering much better control than a cotton ball when it comes to using nail polish remover. I also use cotton swabs to apply eye shadow. They are much softer and more precise than the sponge applicators that come with the makeup. The Q-tip company has been around for a long time, and for good reason. Their cotton swabs remain top quality and are my top choice.