I am not one for wearing a ton of makeup, and very rarely do I wear eye shadow. When I do, however, I want it to be long lasting. The last thing I want to do is to have to reapply it throughout the day because it is flaking off or creasing. This product, Maybelline's Eye Studio eye shadow, stands up to the job at hand. I apply it first thing in the morning and it lasts all day, looking as fresh as when I first applied it. It does not crease, nor do I find it flaking off as the day goes on. It glides on smoothly and evenly. Another thing I like about this eyeshadow is that it comes in a variety of colors. Even though I have one color palette that I tend to wear more than others, it is nice to know that there are a multitude of shades at my fingertips. Maybelline is a brand that has been around for many years, and for good reason. Their brands have withstood the test of time, and this eye shadow is no exception. If you are not happy with your current eye shadow brand, I definitely recommend that you give this one a try.