Rimmel is not the first drugstore brand I think of when I go to purchase a new mascara, but I had a coupon in hand and it was on sale, so I went for it. The Sexy Curves mascara by Rimmel comes in pretty, purple packaging, which also caught my eye. I was skeptical, but this mascara made me a believer.
The application was very simple. The brush provides three separate sections that are designed to filter off any excess mascara , which eliminates clumping when it is applied to the lashes. The formula is also much thinner than traditional mascara, so it was very easy to smooth over the length of my lashes. The extreme black color also provided a lot of additional color to my dark brown eyelashes, which makes them standout against any color eyeshadow I happen to have on. The triple plump brush also aids in curling my lashes. I never have to worry about curling them beforehand, which saves me a lot of time.
I don't notice my lashes being any fuller after applying this mascara, but I do notice the curling and lengthening of my lashes. This is why I will traditionally add a mascara primer when I want a fuller look. That being said, I think that this mascara is highly appropriate for everyday use.