Wet 'n Wild is known for their inexpensive line of makeup products that generally work exceptionally well and this cherry lip balm is no exception. I purchased several different flavors of this lip balm, but the cherry was my favorite. The formulation feels great on my lips and I've even caught my husband using it from time to time.
The size of the lip balm is also interesting because it makes it very easy to apply in a hurry. I literally just swipe it across my lips and I'm done. This is perfect to use on days where you don't feel like using a traditional lip gloss or lipstick because it does provide a slight tint to the lips. It isn't as evident on darker colored lips, but the shine more than makes up for it. I also love to use this balm during the winter months when my lips are especially chapped.
This lip balm also has a creamy consistency, which makes it unique when thinking about other lip balms that are available on the market. The consistency reminds of an essential oil or maybe even vaseline. It is not at all sticky or waxy like a gloss, but it is a huge improvement over traditional lip balms in general.